A few years ago we started asking ourselves a question a lot of parents ask: how do we do technology well for our kids? Not "cut it out." We love games and stories as much as anyone. What we kept noticing were the moments a kid got genuinely inspired by something on a screen. Energized by it. Passionate enough to run into the next room and show someone. The moments an app gave them something to make, and they grew because of it. Those moments were getting rarer. More and more of what we handed our kids was built to extract from them instead.
Then we saw the spark. Language models were bringing characters and stories to life in a way nothing before them could. Two things were true at once. Someone had to steward that technology responsibly for kids. And the artists, businesses and creators with real creativity, the people who make the characters kids already love, needed a way to connect through this new form without handing their work to something they couldn't control.
That's why we built FEEL: to channel this, and then share it. FEEL sits between the AI model, the character and the child, and every story is checked before a kid sees it. Mysh is the first thing we made with it, a creative story game where kids dream up a hero, bring it to life and take it on adventures they direct. No ads. No strangers. No open chat.
We believe children's characters aren't simply intellectual property. Kids form relationships with them. When we bring those characters into interactive worlds, we accept responsibility for the relationship we're creating between the child and that character. We call that stewardship, and it governs every choice we make. If you have ideas for how to make it better for your family, or characters you'd trust us with, we'd love to hear from you.
built by parents and technologists, for families.
— Neil, Lauren, Kent & Akaash